135 Blogging Statistics and Trends for 2024

In this article, I created an incredible list of blogging statistics and facts you must know.

If you’re serious about starting a blog and making money, you should review the different categories of blogging stats mentioned in this article.

Let’s explore.

Ultimate List of Blogging Statistics

I have reviewed many sources to create these blogging statistics, and I hope they will give you valuable insights and help you make the right decisions in your blogging journey to achieve success.

General Blogging Statistics

1. The estimated number of blogs on the Internet is around 600 million, across different platforms such as WordPress, Blogger, etc.
2. Every day, around 8 million blog posts are getting published.
3. Around 50%, of bloggers are between 21 to 35 years old.
4. WordPress has successfully built authority and controls 43% of the web.
5. 44% of bloggers publish their new content around 3 to 6 times a month.
6. On average, a person spends 52 seconds to 1 minute to read one blog post.
7. On average, 21% of bloggers take 2-3 hours to write a blog post, and 19% of bloggers take more than 3 hours.
8. By 2027, the content marketing industry is expected to grow by $584 million.
9. Out of 9 to 10, marketers use blogging to achieve their goals.
10. Around 71% of B2B purchasers read blog content before they purchase anything.

(Source : Statista, Optinmonster, Firstsite guide)

Blogging Growth Stats

11. More than 31.7 million bloggers are from America.
12. Every month, More than 410 million people view blog posts.
13. Each year, more than 2.5 billion blog posts are published worldwide.
14. Since 2015, the blogging industry has seen a growth of 12%, and it is estimated that blogging will grow by 40% by 2028.
15. With the help of blogs, Small businesses will generate 126% growth in leads.
16. The average length of the blog post has increased by 53% since 2014
17. 61% of Americans read blog posts rather than Emails and spend 3X more time reading.

( Source: Finances Online, Optinmonster )

Blogging Platform Statistics

18. WordPress is the most popular CMS, with 40.32% market share.
19. Blogger is the second most popular blogging platform, with a 19.1% share.
20. Wix platform has an 11.3% share and hosts over 180 million websites.
21. Weebly has hosted around 40 million websites with a 5.3% market share.
22. Tumblr, a microblogging platform, has around 518.7 million number of blogs.
23. Squarespace has successfully hosted 3 million live websites through platforms.
24. Joomla has helped in hosting 80K blogs.
25. Drupal has more than 600,000 live websites. 
26. Ghost has hosted 138,712 websites through its platforms.
27. Medium has at least 63 million registered users.

( Source: Themeisle, Finances Online, Zippia, Creatingawebsitetoday )

Blogging Traffic Statistics

28. Over 60% of the website traffic comes from mobile and read blogs through mobile devices.
29. In January 2024, WordPress had 21.4 billion page views for all hosted blogs.
30. The four popular niches, food, travel, lifestyle, and arts & crafts, have 74% of the highest blog traffic.
31. The food niche alone makes up 42.8% of all high-traffic blogs.
32. 49% of bloggers say that getting traffic is their biggest challenge.
33. Over the years, there has been a 93% traffic increase to the blogs, via all different promotional techniques to drive traffic. 
34. Blogs with at least 14 headline words generate 76% of social shares.
35. 94% of traffic boost when using Good featured photos in blog post.
36. List posts get 218% more shares than “how to” posts.

( Source: Optinmonster, Exploding Topics, Siege Media, Backlinko, RankIQ, Statista)

Blogging SEO Statistics

37. 66% of bloggers believe that SEO is the most important source for driving traffic.
38. More than 63.57% of the companies focus and invest in SEO.
39. 50% of bloggers believe in doing keyword research, whereas 17% of bloggers never do before creating content.
40. 34% of bloggers believe that updating content will help produce stronger results.
41. Only 32% of bloggers check their blogging analytics, and 5% don’t have access to analytics.
42. Websites that have active blogs get 97% more backlinks (inbound links).
43. 96.55% of pages receive no organic search traffic from Google.
44. Titles with 6-13 words attract consistent high traffic.
45. 68% of SEOs use content to build backlinks.

( Source: Ahrefs, Optinmonster )

Blogging Statistics for Marketers

46. More than 57% of marketers say they have successfully gained customers through blogging.
47. 53% of marketers say that blogging is their top marketing priority.
48. Marketers prioritize blogging content as they likely have 13x more positive ROI.
49. 65% of content marketers believe that blogs are the most used format.
50. 64% of B2B marketers try to outsource copywriting for their blogs.
51. Over 60% of marketers reuse their blog content at least 2-3 times.

( Source: Exploding Topics, Optinmonster )

Blogging Content-Length Statistics

52. An average blog post length should be more than 1,427 words.
53. Around 14% of bloggers keep their blog content length around 2000+ words.
54. 75% of your audience prefers reading 1000+ word articles, and 5% prefer reading 2000+ words.
55. Engagement in the blog post drops if the reading time exceeds 7 minutes.
56. 73% of the people scroll through the posts, while 27% consume entirely the post’s content.
57. B2B articles contain an average of 1,460 words when compared to B2C articles which have 1,300 words.
58. More than 66% of bloggers create and publish content weekly and monthly.

(Source: Optinmonster, Contently, Orbit Media)

Blog Writing Statistics

59. The average time spent writing an article is 3-4 hours, and it varies depending on different aspects, such as the length of the article and the research done on the topic.
60. 78% of bloggers not only focus on writing but also spend a lot of time promoting articles, like two hours.
61. B2B blog posts are typically 12% longer than others, and the time spent is much longer than average.
62. Writing Long articles will get 80% more backlinks than the shorter articles.
63. 38% of bloggers need help to maintain consistency in producing the articles.
64. Over 60% of bloggers will not update their blog posts.
65. 76% of bloggers publish educational content.

(Source: Orbitmedia)

Usage of AI in Blogging Statistics

66. 43% of bloggers use AI to generate ideas
67. 28% of bloggers use AI to write outlines
68. 29% of bloggers use AI to write headlines
69. 21% of bloggers use AI to write first drafts
70. 3% of bloggers use AI to write complete drafts
71. 22% of bloggers use AI to suggest edits
72. 6% of bloggers use AI to create visuals
73. 9% use AI to write promotional emails
74. 17% use AI to write promotional social posts
75. 35% of bloggers do not use AI in their blogging.

(Source: Orbitmedia)

Visuals and Videos on Blog Posts

76. Articles with various multimedia like images get 94% more views than articles that have only content and no visuals.
77. 19% of bloggers use the video content in their blogs.
78. 91% of customers prefer content with different visuals over text content.
79. About 34% of conversion rates increase for the websites that use video content in their blog posts.
80. 32% of marketers claim that visual images are an important part of blog content.
81. 71% of the bloggers are using different visuals as a marketing strategy to promote the content on various sources.
82. 43% of the customers are consuming video content; hence, they want more video content from bloggers.
83. Video content is important in driving organic traffic, and it’s 50x times more than plain text.
84. 45% of the bloggers started adding audio to their posts, and they have been seeing better results than before.

( Source: Venngage, Webfx, Optinmonster )

Blog Content Type Statistics

85. 76% of bloggers publish how-to articles, the most popular content type.
86. 55% of bloggers publish List posts, the second most popular type of content.
87. 47% of bloggers publishing long-form content such as Guides and eBooks.
88. 47% of bloggers publish content on the latest news and emerging trends.
89. 43% of bloggers publish personal opinions on a particular topic.
90. 30% of bloggers publish Gated content(exclusive content) for the audience by providing an email address.
91. 20% of bloggers publishing webinars on specific topics.
92. 26% of bloggers publishing Interviews with other experts in the industry.
93. 26% of bloggers publish information via infographics such as charts and graphics.
94. 23% of bloggers publish roundups that include expert opinions or resources on the topic.

(Source: Orbitmedia)

Business Blogging Statistics

95. 59% of B2B marketers believe that blogs are the most valuable channel.
96. On average, companies with blogs produce more than 67% of leads monthly.
97. More than 50% of the companies have blogs.
98. Companies with blogs get more than 55% of website visitors than others who don’t have blogs.
99. 70% of people like to learn about a company through articles.
100. 61.4% of the world’s population uses the internet, and 80% of the users interact with social media platforms and blogs.
101. 80% of bloggers believe blogging helps them drive strong marketing results.

( Source: Demand Metric, HubSpot )

User Engagement Blogging Statistics

102. 43% of readers will skim the content on the blog post
103. On an average readers spend less than 1 minute to read your articles.
104. To keep your readers engaged, you should aim to write a blog that takes maximum time to read, like 6-7 minutes.
105. User Engagement on WordPress is very good, receiving 77 million comments monthly.
106. 52% of bloggers say engaging readers with the content is getting harder.
107. 59% of readers share content on social media without reading, which will also help improve user engagement.
108. Around 68% of the audience reads only content related to the brand that interests them.

(Source: Optinmonster, WordPress, HubSpot)

Monetization and Income Blogging Statistics

109. 33.3% of bloggers earn income through Ads.
110. 42.3% of bloggers earn income through Affiliates products.
111. 12.2% of bloggers earn through sponsored posts.
112. 1.1% bloggers earn through services.
113. 11.1% of bloggers earn through selling courses.
114. On average, experienced bloggers earn around $45,000 per year.
115. 33% of bloggers don’t earn any money through monetization methods.
116. Bloggers who consistently publish for 1-2 years can earn an income of $10,000 annually.
117. Food bloggers earn 42% of their money through Ads and 10% through affiliate marketing. 

( Source: RankIQ, Ahrefs )

Percentage of Successful Blogging Statistics

118. 75% of bloggers believe their blogs are running successfully; they drive good results by delivering excellent content.
119. More than 25% of bloggers make a full-time living through blogging and earning a good amount.
120. 38% of bloggers don’t earn any money.
121. 10 bloggers make more than $1 million per year, i.e., less than 1%
122. Food, Travel, and lifestyle are the highest-traffic blogs on the internet; these niche blogs receive more than 50,000 monthly visits.
123. By focusing on keyword research and making a proper strategy, you can make more than 4.3x money.

( Source: Pro Blogger, Ahrefs )

Social Media Blogging Statistics

124. 95.9% of bloggers are using social media to drive traffic to their content.
125. 65.73% of bloggers, states their first promotional option to promote content is social media
126. 42.91% of bloggers use Facebook as the first social media channel to promote content.
127. 21.07% of bloggers use Instagram as the second social media channel to promote content.
128. Almost 50% of bloggers says they get the most traffic from social media.
129. 22.32% of bloggers says the most of traffic is from organic searches.
130. 33% of bloggers get content ideas for new blog post topics from social media.

( Source: Orbitmedia, First site Guide )

Percentage of Fail Blogs Statistics

131. Even though 60 million new blogs are published every year, more than 80% of them fail within 18 months of being published.
132. 90% of websites never receive clicks from Google.
133. According to HubSpot, 90% of the customers leave your website due to its bad design.
134. Over 80% of the users are unlikely to return due to the bad experience on the website.
135. 30% of the audience doesn’t spend time on poorly written content.

( Source: Luca Tagliaferro )

Conclusion

To conclude, the blogging world is vast and dynamic. Blogging statistics can help you easily identify insights and make decisions in your blogging journey.

So, whether you’re a hobby blogger, a full-time blogger, or a business blogger for your company, you can use this data to improve your strategy for getting blog visibility and engagement. 

I hope this list of the latest blogging statistics helped you learn all the important blogging stats and gained some valuable insights.

Read my other articles for more information on blogging and other blogging-related topics.

• Advantages and Disadvantages of Blogging
• How to start a blog
• Future of blogging

Sources : Optinmonster, First site guide, Finances Online, Zippia, Orbit Media, Contently, Venngage, Webfx, Ahrefs, Exploding Topics, Siege Media, Backlinko, RankIQ, Statista, Demand Metric, HubSpot, Pro Blogger, Luca Tagliaferro, Themeisle.